Will existing customers pay more for "new" products and services?

Will they appreciate the "new" things you bring them?

Will they buy more?

Yes! If they understand the value your innovations bring to them: for example how it helps themimprove profitability, reduce cost or improve performance.

This is what I+G means by commercializing innovations. Our comprehensive innovation toolset supports the entire marketing and sales process:

  • Market segmentation
  • Targeting and positioning
  • Strategic message development 
  • Creating and deploying launch campaigns 
  • Media selection (PR, advertising, web marketing, inbound marketing, or everything at once)

We can help you create an eager market where customers are waiting for your new product or service.


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