Transform Executive Conversations
SERVICES > Sales Growth Acceleration > Transform Executive Conversations
TRANSFORM EXECUTIVE CONVERSATIONS - Motivating executives to want to meet you. Who has the time to listen to a standard sales pitch nowadays? No one, that’s who! And Why? Mostly because a lot of the information is already available on the web and it is highly likely that potential customers have already done their research. If a customer is going to make time to meet with a salesperson, they expect to hear more than what your website has already delivered. They want you to focus on how your products can help solve their business issues and challenges.
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YOUR POTENTIAL ISSUES
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SOLUTION OVERVIEW
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YOUR BENEFITS
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YOUR POTENTIAL ISSUES
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Difficulty getting meetings with key customer contacts - they are reluctant to sit through a «standard sales pitch» that offers no added value for them
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Wrong focus - telling the customer more about your products rather than asking questions about their business issues and challenges
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Lack of control over customer conversations - this results in unpredictable outcomes
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Ineffective first meetings - due to poor preparation, wasting business development resources
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Missed opportunity to ask critical questions and listen carefully to verify or identify key customer issues
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Unwillingness to meet important customer contacts due to a lack of confidence
SOLUTION OVERVIEW
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Approach strategy - excellent preparation to identify any potential needs and use it as the basis to obtain meetings with busy decision makers who do not normally have time to meet with salespeople and who are not waiting for a call
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Structured method - to target the right people, prepare and execute more effective first meetings, and create new sales opportunities
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Questioning and listening skills - to deepen understanding of the customer’s business and identify specific needs that your organization’s products and services can satisfy
YOUR BENEFITS
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Motivate the target people to want to meet you
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Build trust - by executing more effective customer meetings, demonstrating capabilities appropriately and asking more pertinent questions to help customers articulate their needs
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Improve opportunity qualification - by assessing customer needs and the fit of your solution to create and deliver customer value
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Enhance relationship with key members of the Buying Center by demonstrating your understanding of their business and delivering valuable insights to the customer