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what problems can you solve with better aligned sales and marketing?

Potential problems
  • You waste budget and resources in sales and marketing
  • Leads created by marketing are not follow-up by sales
  • Sales complains the poor quality of leads generated
The customer driven reality requires an improved and tighter collaboration between sales and marketing.
 
Expected benefits
  • Generating higher revenue
  • Increasing conversion and win rate
  • Improving the resource utilisation and profitability

 

S&M 2

 

 

According to Forrester research, failure to align sales and marketing teams is leading to wasted budget and resources as up to 60-70% of B2B content is not being used and close to 75% of marketing leads never convert into a sale.

 

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We look forward to discussing with you your questions, requirements and objectives.
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Aberdeen Group

found that by successfully aligning sales and marketing, companies can:

  • Achieve 38% higher win rates
  • Generate 32% higher revenue
  • Retain 36% more customers
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MarketingProfs

says organisations with tightly aligned sales and marketing
  • had 36 percent higher customer retention rates and
  • achieved 38 percent higher sales win rates than their competitors.
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Sirius decisions

found that companies that align sales and marketing teams

  • achieve 24% faster growth rates and
  • 27% faster profit growth over a year period.
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