At a time where it is more and more difficult to reach new target customers, blogging as integral part of your content strategy can be a very successful marketing tactic to increase traffic to your website and generate leads. Although as marketer we experience how difficult it can be to regularly publish attractive and engaging blog posts.
Nonetheless, we take the effort and publish and promote regularly new content related to our business and industry. Because blogs are a great place to establish though leadership through sharing information relevant for your target customers.
Key benefits of blogging:
The contribution of blog posting along the buyer's journey:
Here are some guiding questions, when keeping in mind, they help you writing effective blog posts:
We invite you to follow our marketing and sales blog. We are going to share with you best practices tips of writing and publishing blog posts.
So now it is your turn, please share with us your challenges, experience, and benefits of blogging.