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Sales training

Develop Key Accounts

Transform key account relationships into strategic partnerships – where your organisation is as important to the customer as they are to you.

Book an initial call How the training works
  • Insight interviews
  • Account workshop
  • Customer-approved plan

Sound familiar?

Where key account potential is lost

Untapped potential

Revenue potential with existing customers and partners is not fully exploited.

Displacement

Competitors win with alternative solutions or lower prices.

Reactive account management

Existing customers are managed opportunistically and reactively.

No internal alignment

The organisation is not aligned around the key account.

How it works

Four steps to a strategic partnership

  1. 1

    Kick-off

    Management kick-off

    We initiate and customise the programme with your management.

  2. 2

    Insight

    Insight interviews

    Interviews to better understand your customer’s objectives and issues.

  3. 3

    Workshop

    Growth planning

    Account and partner teams plan how to grow the business.

  4. 4

    Approval

    Customer review

    The customer reviews and approves the development plan.

Your benefits

What changes in your key accounts

From opportunistic selling to mutually beneficial relationships – co-creating profit and growth.

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  • Better strategic alignmentYour plans align with the customer’s strategy.
  • Proactive opportunitiesNew sales opportunities are created proactively.
  • Higher retentionThrough proactive engagement and value creation.
  • A true business partnerYour company’s value to the customer increases.

Initial call

Let’s find out how your key accounts can grow.

A short, no-obligation conversation about your team and goals.

Book an initial call