Why you should attend a Virtual Masterclass for EXCELLENCE IN Digital SELLING

Thousands of sales people in large corporations and SMEs use our methods to innovate, transform, and optimise the sales and marketing performance. Discover and apply our latest thinking on sales digitalisation and all the tools, concepts, and processes from our sales methodology. This Masterclass is hands-on and practical with extremely high energy, countless exercises, and tremendous take-home value.



what you get from the masterclass

  • A digital selling toolkit that helps you manage your sales projects successfully in a remote customer environment

  • Templates and tools to plan, organise and conduct customer meetings and presentations online

  • Advice and guidelines of how to use technology in interacting with customers remotely along your sales process

  • Access to our sales knowledge base with pragmatic, client-facing resources to support you in your daily business

Program overview

Selling in Virtual Customer Environments
  • Customer buying journey in the new reality
  • Influencing the customers' decision-making
  • Identify key stakeholders who influence the decision-making
  • Get access to decision-makers

Online Customer Meetings

  • Arrange and conduct customer meetings
  • How to build credibility with key stakeholders
  • Plan and structure online meetings
  • Gain commitment for next steps

Online Customer Needs Analysis

  • Identify the needs (jobs, pains and gains) for key stakeholders
  • Focus on decision criteria that help you to differentiate yourself
  • Use appropriate questions for creating a need to act
  • Develop, test, and communicate compelling value propositions

Online Offer and Proposal Presentation

  • Present your offer and proposal convincingly via digital media
  • Prepare a summary for decision-makers
  • Engage customer actively at your presentation
  • Agree to next steps and collect feedback

Close Opportunities without Meeting Customers Face-2-Face

  • Identify pro-actively potential objections
  • Handle objections professionally
  • Test the readiness to close the deal
  • Focus on the details in writing 

How You Will Benefit

  • Adapt to a virtual, remote selling environment and make essential changes in your selling routine
  • Master remote consultative sales conversations from start to finish
  • Avoid virtual selling and technology pitfalls that derail remote selling success
  • Differentiate your offerings, yourself, and your company from the competition through a professional virtual sales approach
  • Leverage the unique advantages of selling virtually versus selling in-person

Virtual Environment, Real Learnings

We bring our world-class workshop experience into a virtual environment. Participants learn and apply in a highly interactive and engaging format. The Masterclass iterates constantly between explanations and hands-on exercises. 

All exercises, cases, and examples help participants learn how to interact effectively with customers in different phases of their buying journey digitally.

Participants will understand what it takes to develop the right skills, behaviour and use of digital sales tools. You will have multiple opportunities to meet and learn from other participants in our virtual workshop. This live, hands-on webinar guaranties an invaluable learning experience.


who should participate

  • Salespeople, Key Account Managers, Inside Sales, Territory Sales People,
  • Sales + Marketing Managers and Leaders,
  • Anyone is looking for hands-on tools for digital selling excellence.

We assume that you have a basic understanding and experience of B2B selling.