WINNING COMPLEX SALES – What makes sales «complex»? More people involved, different views of the «needs», multiple competitors, long decision-processes, and so much more. WINNING COMPLEX SALES is a pragmatic, time-tested method to help sales teams plan, organize and execute a winning sales campaign by understanding, and removing the complexity. Why? Because customers like simplicity and will likely buy from the vendor that makes it easy to buy from them.
This program is built around an action-focused sales process, which is created with you in a design workshop, along with examples of each concept applied to one of your organization’s sales opportunities. During the workshop, sales teams apply the concepts introduced to their own current sales opportunities – so they have a ready-to-win action plan in hand at the end of the workshop.
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programme description
Lost deals – due to a lack of relationship with the real decision-makers and weak value propositions
Wasting resources – chasing the wrong deals due to poor «gut-feel» qualification rather than a systematic qualification
Shooting in the dark – sales teams doing what they want rather than what customers need to help them make a decision in your
Same mistakes again + again – no learning from wins and losses, and no consistency in the way sales campaigns are executed
