TRANSFORM EXECUTIVE CONVERSATIONS - Motivating executives to want to meet you. Who has the time to listen to a standard sales pitch nowadays? No one! Mostly because a lot of the information is already available on the web and it is highly likely that potential customers have already done their research. If an executive is going to make time to meet with a salesperson, they expect to hear more than what your website has already delivered. They want you to focus on how your solution can help solve their business issues and challenges and achieve their business goals.