SOCIAL SELLING - Studies show that more than 70% of the customer’s decision-making has been completed before they make the initial contact with a potential vendor. The average number of contacts required for salespeople to close a sale has also increased dramatically in recent years - up to 5.7 contacts. So there is a strong need to build relationships with more people inside and outside a customer organization to influence the decision in your favor.
In a buying process, customers begin forming «relationships» with potential vendors long before they make personal contact. This underscores the need to be «present» and position yourself as a competent resource to whom potential customers can turn to help them find solutions to their problems. This program is designed to help sales professionals build their online presence to communicate more effectively with current customers and future prospects.