In a nutshell, marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. But what does that mean for you as a marketer?
Unlike automating manufacturing processes, implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster.
The ultimate goal with your marketing is to generate more revenue for your company. To accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. Where marketing automation really makes an impact is the conversion and closure stages of this process.
There are in the meantime thousands of different technologies and products, each one focusing on specific aspects of marketing. The right marketing automation platform allows you to reduce the complexity and let you focus your attention and energy on the core - the marketing, and not on managing technology.
To provide you, as a marketer, with the ability to target your contacts and send them content that is based on their behavior. You’re giving them the information they need when they want it. You’re easing their buying decision. And as a result, your conversion rates (and revenue) will increase.
Marketing automation is a crucial part of any effective marketing strategy. If you’re not managing your leads properly, you are wasting your time, marketing resources, and money.