Marketing Automation

In a nutshell, marketing automation refers to software that automates your marketing for you. The software is designed to help you prioritize and execute your marketing tasks in a more streamlined and efficient way. But what does that mean for you as a marketer?

Unlike automating manufacturing processes, implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster.

The ultimate goal with your marketing is to generate more revenue for your company. To accomplish this, we need to drive traffic to our website, convert that traffic into leads and close those leads into customers. Where marketing automation really makes an impact is the conversion and closure stages of this process.

There are in the meantime thousands of different technologies and products, each one focusing on specific aspects of marketing. The right marketing automation platform allows you to reduce the complexity and let you focus your attention and energy on the core - the marketing, and not on managing technology.

To provide you, as a marketer, with the ability to target your contacts and send them content that is based on their behavior. You’re giving them the information they need when they want it. You’re easing their buying decision. And as a result, your conversion rates (and revenue) will increase.

Marketing automation is a crucial part of any effective marketing strategy. If you’re not managing your leads properly, you are wasting your time, marketing resources, and money.

Hubspot’s All-IN-ONe marketing software brings your whole marketing world together in one, powerful, integrated system
Get Found
Help prospects find you online
Nurture your leads and drive conversions
Measure and improve your marketing
Build and Modify Your Website Without IT
Drag and drop your way to polished web pages, blog posts, landing pages, and email templates. Editing your content and modifying your designs is just simple. And you’ll be ready for visitors from any device because your templates are responsive out of the box.
Get Your Content in Front of the Right People
Blog post blueprints help you publish relevant content without the hassle of formatting. Then get your content seen in search and social by using real-time SEO suggestions, posting to social at the optimal time, and by sharing your content with the right influencers and followers.
Drive More Traffic to Key Landing Pages
Design calls-to-action your visitors can’t help but click and personalize messaging based on location, traffic source, device, persona, and more – no coding required.
Convert More Visitors Into Qualified Leads
Launch professional-looking landing pages in seconds without relying on a web developer, attach a form with a single click, and run A/B tests to increase conversions over time.
Turn Leads Into Customers With Less Effort
Give each lead a personalized path to purchase. With drip campaigns, you can queue up a series of emails that give leads everything they need to become paying customers. And every interaction with your content can trigger the perfect follow-up or next step automatically.
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Track Customers and Report Your Impact on the Bottom Line
Connect with HubSpot CRM or any other CRM to automatically record and organize every interaction customers have with your brand. Use this data to confidently report on how each marketing campaign and asset contributes to sales.